3D is a marketing mix gem
Talking about the use of 3D models with our Head of Marketing, Ondřej Koch
Ten years have passed since the moment I sent my first invoice for marketing services. The advertising has changed significantly since then, the business is faster than ever, everything is online now. Writing is still an essential part of the marketing mix (that’s probably for the good), while the online visuals are basically 1:1 copied versions of the offline ones (and that’s probably for the bad).
The advertising agencies have been struggling with finding new means of product presentation. Such ones that would showcase the product (service, offering…) in a simple, yet meaningful way, distinguishable from banner ads and other visual smog.
Photos help a bit, but a lot of people are actually interested in tiny little details. That’s where the 3D models step in. Notably, the ones we create here in Precismo, using the most technologically advanced robotic 3D scanner.
Once an object is scanned, you are at the ultimate level of creative freedom. You can always think of new ways how to use the 3D model within your marketing mix. And – what’s amazing – these are actual cost savers in comparison to traditional advertising. You’re able to shoot virtual pictures with an unlimited amount of backgrounds (or no background at all), tap entire commercials using Unreal engine (and they look quite real, trust me)… We are true to our motto: One model, endless possibilities.
If I only had this option back in 2012 when I worked for a toy store, things could have been quite different…
3D scanning with Precismo is a highly accurate, yet cost-effective way for creating original 3D content for retail, entertainment, media, gaming and other similar industries of the 21st century.
We also closely collaborate with industry leaders in Czech Republic to provide quality control and non-destructive testing solutions across all relevant fields.
©2017-2020 Precismo s.r.o., a 3D scanning company
based in Rudná near Prague, Czech Republic
phone +420 910 125 245 | mail info@precismo.com
