Recently, Google introduced AR shopping features that make choosing the right product easier and improves online shopping experiences.
Their statistics show that shoppers engage with 3D models about 50% more than with static images. Nike has achieved similar results with their Nike Fit AR app that uses “try-on” technology. This inherent part of their direct-to-consumer strategy helped Nike increase revenue by 30% and achieve annual growth of 12%.
Online stores as we know them will change dramatically in the coming years. The shift towards mixed reality and augmented customer experiences are inevitable.
But as we see at the leading brands, this progress cannot happen without first transforming physical products into 3D models. We aren’t talking about 360° product images, which load slowly and are difficult to manipulate; we mean full-fledged, digital twins that customers can admire in mixed and augmented reality.
A high-quality 3D product scan provides users with a lag-free experience and lets them fully explore products in e-shops. With AR enabled, users can try on shoes, clothes, or place furniture as if the item is directly in their room.
Buyers become not only more confident in their choices, but 3D-based e-commerce also allows brands to highlight details that customers wouldn’t have a chance to spot in a standard 2D e-commerce solution.
3D and AR e-commerce isn’t a thing of the future anymore. Let’s now look at the opportunities that 3D product models open—and how your e-commerce performance can skyrocket today!
Advantages of 3D Models for Online Stores
Creating a 3D model is a relatively easy, one-time effort that enables sellers to present their products across all digital channels.
These are the main advantages that high-quality 3D models bring to online stores:
- Improved customer experience by allowing customers to explore products at the same level of detail as they would in reality.
- Photorealistic product presentations with true-to-life properties like materials, textures, shadows, and surfaces thanks to artificial intelligence.
- 1:1 sizing that allows visually convincing insertion into a digital background or AR environment.
- Uncomplicated generation of visual content to showcase products.
- Precise product scanning, for which Precismo utilizes an industrial robotic rig that allows fast scanning of large quantities of items.
- Mixed reality (MR) & Metaverse ready.
Let’s learn what 3D product models look like and some examples of their adoption.
Give it a try 👇 Touch a 3D model by Precismo!
Embedding a Precismo 3D model on your website is as simple as embedding a YouTube video. After the product is scanned with our industrial robotic rig, you will receive the link and embed code that you can instantly integrate into your or your partners’ websites.
Let’s now rotate and zoom in on this iron! For the full AR experience, open it on your smartphone:
See what we were talking about? The shadows, transparencies, and reflections all feel natural, don’t they?
Here below, you can immediately spot the differences between average-quality 3D models and Precismo’s 3D models or a simple photo of the same iron.
3D Product Models (Digital Twins)
E-commerce is continuously advancing. Product photos have evolved from simple static photos to 360° scans which customers can freely rotate and tilt. The next step in this direction is the creation of 3D scans that produce imagery in an algorithmic model of the product – a true digital twin.
The major difference between photos and 3D models is that 3D models can be inserted into any virtual environment with natural-looking shadows, reflections, and overall surface physics.
With a 3D model, generating product or lifestyle photos, or even videos that showcase the product in various situations and use cases is extremely simple. A one-time scanning effort replaces costly photo and video shoots while opening new horizons for hassle-free product presentations in mixed-reality, augmented reality, or for use in the Metaverse.
A World of New Options with 3D Models
3D models are not a next-decade thing; they are in the spotlight of leading e-commerce players today. Here are three examples of how our 3D product models are now helping online sellers.
- AR Furniture Shopping Feature
We delivered cutting-edge AR customer experiences to a popular online furniture store. The only thing customers need to do is to click on “View in AR” on their smartphones. They then point their camera to where the new desk should stand to test its fit in their office or living room. Let’s try it out with this Oakywood standing desk.
- Oral-B Customer Interaction Boost
Eager to improve some of your online stats? We created 3D models for Oral-B that immediately impacted their website performance. They experienced a five times higher engagement rate and an 18% increase in add-to-cart conversions. Check out more information about this case study about the premium 3D models that Precismo produced for Oral B.
- Product Images & Animations
A properly-crafted 3D model is not only fun to use; it is a stepping-stone toward unlimited visual possibilities. 3D product configurators, still product photography, videos/animations, and attractive visuals for social media can all be created with a 3D digital twin of your product.
Positive Impact on Customer Experience
Is your head spinning with new ideas about how 3D models can help your business to attract new customers and increase conversions?
We’ve made it easy for you, as we’ve already researched all the positive impacts 3D models have on e-commerce performance:
- Up to 5x increased time with the product
- Add-to-cart rate improved by 20%
- Lower return rates by as much as 35%
- Builds trust
- Strengthens brand image
- Supports innovative, high-quality, and premium brand perception
If you want to learn more about 3D-based e-commerce, here are several studies which help you with that:
- How Augmented Reality Can and Can’t Help Your Brand – Harvard Business Review
- How AR is Changing Ecommerce Shopping – Shopify
- Growth of active AR users worldwide – Statista
- Study of 3D Product Presentation on Consumers in E-Commerce
3D Models are Just One Email Away
The future is NOW. Contact us and we’ll collect the product from your warehouse or headquarters. We do all the magic with robotic AI that scans and digitizes products with ultra-realistic material properties, details, and reflections.
You will then receive a link that you can easily embed into your website, mobile app, or elsewhere. With fast loading from our cloud service, your product presentation will be AR-friendly in the blink of an eye.
Eager to give 3D a try? Our sales team is ready to answer all of your questions.