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Společnost Precismo letos představila nový 3D viewer (prohlížeč 3D modelů). V posledních měsících jsme byli svědky nebývalého růstu popularity 3D zobrazování a rozšířené reality, zejména na internetu a u špičkových e-shopů. Světoví hi-tech giganti jako Apple, Google, Facebook, Amazon a Microsoft začali na svých platformách podporovat a dokonce prosazovat rozšířenou realitu neboli AR či Augmented Reality a 3D zobrazování. Precismo pracuje se všemi z nich a zajišťuje funkčnost 3D modelů ve všech těchto prostředích.

Precismo launched a new 3D viewer this year. In the last months the market witnessed an unprecedented popularity of 3D imaging and Augmented Reality, particularly on the web and e-commerce. Hi-tech giants such as Apple, Google, Facebook, Amazon and Microsoft started to support and even push Augmented Reality and 3D imaging on their platforms. Precismo works with all of them and secures functionality of 3D models in all of these environments.

Ten years have passed since the moment I sent my first invoice for marketing services. The advertising has changed significantly since then, the business is faster than ever, everything is online now. Writing is still an essential part of the marketing mix (that’s probably for the good), while the online visuals are basically 1:1 copied versions of the offline ones.

The last part of a puzzle called Precismo is our Hardware and Software. It was an intention to squeeze them into just one blog post, since our HW would never work without the SW (and vice versa). So we don’t perceive them as two parts but rather as a whole. As our technology – the 3D scanner we are proud of. Discover more in the final part of the CTO series!

The core elements of our technology at Precismo are AI (Artificial Intelligence), neural networks and ML (machine learning). We decided to proactively utilize these technologies back in 2017 when we started building our 3D scanning machine from scratch. I’m constantly amused when watching our AI getting better and better on yet another set of training data.

I have dedicated almost 30 years of my life to working as an IT professional. During that time, I gained a lot of valuable experience from major corporations with all kinds of support and thousands of employees. However, I was always struggling with the amount of resources (especially time) required to accomplish literally any innovation or change.

After the successful zombie stories, we decided it’s about time we get back to business. And perhaps start a new mini-series, explaining the core concepts of our technology and the philosophy behind the firm itself. One of the key concepts we believe in is called “scan once”, use anywhere. The concept could actually be explained in two different ways, and we’ll take a close look on both of them.

The previous part of our mini-series discussed 360° product spins that came back to life, much like zombies do. Let’s discuss the differences between the technologies on a serious note. You’ll soon understand why anybody in their right mind should choose 3D scanning for selling products in the 21st century. Join us to view some videos, prepare some tables, notice what’s wrong.

There’s one question we get asked a lot: What’s the difference between 3D models scanned by our robotic technology and so-called 360° spins – product photos taken from different heights and angles. The answer is very simple: They differ in every single aspect you can think of. Let’s look together how the 2000-ish technology of spins made its zombie-like return to the online retail market.